For consumers
Google Maps for your fish
Access Your Seafood's Journey Through Multiple Convenient Channels
Support Sustainability
Support sustainable fishing practices and contribute to ocean conservation efforts through your purchases.
Direct QR code access
Access detailed product information instantly by scanning the QR code on your seafood package
Eco-Conscious Purchases
Make informed decisions about your seafood purchases based on environmental impact data.
Pre-Purchase Information
Access comprehensive product information before making your purchase to ensure you're making the best choice for your needs.
Streamlined Audits
Make use of our digital layer for MSC audits - an infrastructure platform that allows verification to happen efficiently, transparently, and with real data.
Support Sustainability
Support sustainable fishing practices and contribute to ocean conservation efforts through your purchases.
Direct QR code access
Access detailed product information instantly by scanning the QR code on your seafood package
Eco-Conscious Purchases
Make informed decisions about your seafood purchases based on environmental impact data.
Pre-Purchase Information
Access comprehensive product information before making your purchase to ensure you're making the best choice for your needs.
Streamlined Audits
Make use of our digital layer for MSC audits - an infrastructure platform that allows verification to happen efficiently, transparently, and with real data.
For companies
Gain valuable insights about your product
Track your product
Comprehensive upstream and downstream tracing.
Carbon Footprint Management
Monitor and optimize environmental impact.
Real-time Analytics
Data-driven insights and reporting.
Management Features
Comprehensive operational control.
Track your product
Comprehensive upstream and downstream tracing.
Carbon Footprint Management
Monitor and optimize environmental impact.
Real-time Analytics
Data-driven insights and reporting.
Management Features
Comprehensive operational control.
Sea Thru
About us
Our vision
Sea Thru was born from a passion for excellence and the need for increased transparency in an industry where opacity has been the norm. Starting in Iceland and Poland with ambitious plans to expand across Europe and the US, we're transforming how seafood is tracked from ocean to plate. Our mission is to empower consumers to make conscious, informed decisions about the seafood they buy and to help responsible producers and processors to get fair value for bringing the best seafood to consumers’ tables. By revealing the journey behind each product, we're not just selling seafood – we're creating a movement for a more sustainable future where people can trust what they eat and feel good about the impact of their choices.
Our mission
To enhance the seafood industry through technology-enabled transparency and traceability, promoting sustainability and responsible practices across the entire value chain.
of consumers willing to pay premium for eco-friendly brands*.
actively seek sustainable seafood options.
commitment to transparency.
